Adam Warren of The Sentinel Group® in Temecula, CA, published an article saying it is crucial for attorneys to understand the ever-changing landscape of advertising and to keep a strong base of available TV time to generate lead/case acquisition flow.
“We have found tried and true strategies can fall short when developing mass media and local media plans for many mass tort campaigns and other single-event cases this year. Where we have overcome this challenge is having the ability to move quickly and precisely allowing us to pivot to alternative media strategies that are still efficient and cost-effective,” Warren says.
“Identifying fragmentation and TV programming changes per major events can be your next epic media win if you already have your pivot move in place. Make sure your marketing firm maintains a diverse breadth of experience and media portfolio and change will be your friend.”